President Biden commemorated it as a federal holiday in 2021.Įlectris Jones of Durham, North Carolina, summed up the feelings of many regarding the Juneteenth ice cream, posting to Facebook, “Dear Walmart, Ummm… k. The date marks the day Union soldiers arrived in Texas, in 1865, with the news that enslaved Black people were free, more than two years after President Abraham Lincoln issued the Emancipation Proclamation. Online, many suggested buying ice cream for a Black-owned business might be a more appropriate way to mark June 19th. On the packaging of the red-velvet flavored treat, the retailer invited people to “Share and celebrate African-American culture, emancipation and enduring hope.” Related: Big Gay Ice Cream shutters its original store in NYC’s East VillageĪt the same time it launched the Pride ice cream, Walmart also unveiled a Juneteenth ice cream. “Huh, is it time for corporations to pretend to be in support of the gay community to turn a profit again? Time flies,” said one commentator on Reddit.
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Many online have commented on the special-edition, Walmart dessert with skepticism, accusing the brand of cashing in on minorities. Some of the responders to it posted shots of the real packaging, which labels the Pride product as ‘White chocolate-flavored ice cream with brownies and cherries’.
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The retail giant did indeed unveil its special Pride celebration ice cream a week or so ago. The ice cream appears to be part of Walmart’s Great Value range.